The Gerhard Rohlfs Greek-Calabrian Language Museum is located in the city of Bova.

Bova is an ancient and characteristic small Calabrian town of 47 square kilometres that clings to a striking rocky ridge of the southern Aspromonte at about 900 metres above sea level. It is only 13 km from the Ionian coast and about 50 km from the metropolis of Reggio Calabria. It is the guardian of Magna Graecia and Byzantine roots, which over time have helped to define the fundamental aspects of the historical and linguistic Greek minority in Italy, and preserves an ethnographic heritage with a clear Magna Graecia flavour, the spiritual depth of the Byzantine world and the architectural elegance typical of the highland villages of the southern Apennines.  Bova is currently considered the cultural capital of the Grecanica area, an area that is conquering for its culture, history, but also for the nature, biodiversity and geology of the Aspromonte National Park (included in the UNESCO Global Geoparks Network in April 2021), in which the village is entirely included.

In addition to the architectural interest of the historic centre, the amazing wealth of historical and artistic treasures and the beauty of the landscape (the town overlooks the extreme tip of Italy, the Sicilian Channel), it preserves a unique and distinctive intangible heritage: the cultural identity of the Greeks of Calabria, made up of the Greek-Calabrian language, religious traditions, food and wine, handicrafts, music and dance, and ancient rites and traditions. The origins of the Greeks of Calabria and their language can be traced back to the colonisation of Calabria by Magna Graecia between the 8th and 7th centuries B.C., as told in Bova in the halls of the "Gerhard Rohlfs" Museum of the Greek-Calabrian language and in the medieval Giudecca district, where Jews escaping from the East lived and spoke Greek. Calabrian Greek is therefore the 'language of Homer', one of the oldest languages still spoken in Europe today.

Thanks to the creation of the Aspromonte National Park Authority (L.381/94) and the national recognition as a historical-linguistic minority (L.482/99 - implemented by L.R.15/2003), and thanks to the willingness of the community to remain on its own land, Bova has been able to embark on a path of recovering its traditions and redesigning the future of the village itself. From the end of the 1990s to the present day, Bova has rediscovered its pride in its ancestral past and the value of its roots. An important action of conservative recovery of public and private architectural assets has restored the splendour of the medieval layout of the village, triggering a genuine process of local development that is perhaps unique in Calabria.

The valorisation of the material and immaterial ethno-anthropological heritage, as well as acting as an attraction for national and international cultural tourists, has helped to consolidate the process of "identity redefinition", and even Aspromonte, perceived for years as a place of "evil" and danger, has become a destination of interest for nature and hiking tourism. In the last 25 years, Bova has won several awards: 'Italy's most beautiful village' for the Anci, 'Orange Flag' for the TCI, 'Jewel of Italy' for the Ministry of Tourism and 'Borgo American Friendly Italy'. In 2018, the American giant Google Street View included it among the ten places to visit at least once in a lifetime. It is a medieval village that, after a careful conservative restoration of the urban layout and the creation of tourist services, has acquired all the characteristics to be known nationally and internationally.